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Tellylinks.com
From securing media coverage on the launch of Apple's iPad to generating UK and international media and consumer interest in the launch of TellyLinks.com, New Media Corp has been busy behind-the-scenes of two of the most significant announcements in the digital media and creative industries in 2010.Tellylinks.com
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Keep Glasgow Working
New Media Corp has launched Keep Glasgow Working, a major, employer focused campaign, on behalf of Reed in Partnership and the Glasgow Chamber of Commerce, with backing from Glasgow City Council. The campaign links directly with the need for a greater focus on skills, the economy and employability.
Keep Glasgow Working
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MOBO Awards 2009
To celebrate the prestigious Music of Black Origin (MOBO) Awards being held in Glasgow, Scottish Enterprise held a major event to encourage future talent across the creative industries. The event's focus was on business, music, equality and the creative industries and also targeted digital media, colleges and universities.
MOBO Awards 2009
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Tongate 103
A one year, integrated campaign to successfully position and launch Trongate 103 as a new, cutting edge UK centre for arts and creativity, when its doors open in September 2009. This campaign used the full traditional and social marketing mix, from blogs to Twitter updates from public relations to media tours of the new facility.
Trongate 103
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Reed in Partnership
With more people in the UK now out of work than at any time since 1996, we are implementing a major B2B and stakeholder engagement campaign that aims to help the economy by creating employment opportunities in Scotland. New Media Corp is working closely with Reed in Partnership's London and Scotland teams to help build relationships with key stakeholders.
Reed in Partnership
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BBC Children in Need
We've enjoyed a great, ongoing relationship with the iconic Children in Need brand since 2007. We've done everything from getting Pudsey to meet children across the country to workshops with charity groups, from delivering local and national media relations campaigns to even getting Sir Terry Wogan in on the action! A respectable £36 million was raised in part of the national appeal in 2008.
Children in Need
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BBC - A History of Scotland
The series was supported by online and radio content, and outreach initiatives and events, such as a programme of concerts set within unique, historical locations, with the inaugural event at the Great Hall, Stirling Castle. In the lead-up to the series launch, we developed partnership opportunities around these events, working with external bodies, programme makers, project managers and editorial policy.
BBC - A History of Scotland
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Forestry Commission Scotland
We developed an innovative campaign to help the Forestry Commission's efforts to better engage the BME community around the physical and mental health benefits of woodlands. Launching the Khush Dil (happy hearts) Active Woods, backed by a multi-lingual advertising campaign and sponsorship deal with a major Asian community radio station, with online content, marketing collateral and woodland visits.
Forestry Commission Scotland
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Capgemini / Google / Sun Microsytems
What do you do when you find yourself sitting at the table with not one, not two, but three major, international blue-chips? You gather your best team and give the clients the best possible advice in relation to their project. Our role was to scope the development and potential market launch of a new product, and to develop a communications strategy that would ensure each of these brands got their respective message across.
Capgemini UK
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Risk Management Authority
We devised and implemented a major stakeholder engagement campaign for the RMA, which included organisations such as the Home Office and the Crown Office. This work served to build a case to support the organisation during a major review of its function by the Scottish Executive. From provision of high-level media advice to the CEO, management board, and chairman to preparing a media handling protocol.
Journalonline article
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The Unity Foundation
Although New Media Corp supports a range of charities, we have a strategic alliance with The Unity Foundation. We are currently fundraising for the Riverside Museum Appeal on their behalf, working towards raising £5K.
